Playbooks and strategies.
Thoughts and blueprints on building predictable revenue systems and scaling with precision.
Why Your MQL Count Is Probably Lying to You
Marketing Automation··5 min read
Most MQLs are activity scores dressed up as intent. Here's how to use your closed-won deals to build a fit-and-intent model that sales will actually trust.
Building a Lead Scoring Model That Predicts Revenue, Not Just Activity
Marketing Automation··6 min read
Most MQLs are just busy people. Here's how to score for who actually buys, with your CRM data, a spreadsheet, and a two-tier model in HubSpot or Zoho.